Style model decision.

Following the analysis of the Daily Mail and the Guardian I have to make a decision as to which newspaper I shall use as my style model. I shall go about this weighing up the positives and negatives of both.

The Daily Mail:

• Uses a more informal tone for their stories and makes the reader feel more familiar with their writers, this may be a techniques used to build a fan base or gain more readers.
• Has more eye catching images and uses more controversial pictures within their coverage. This adds more risk factor but also adds much more interest and depth to the story.
• I also prefer the way this newspaper is set out with quite a simple layout but this is effective as it is easy to read and easy to understand, whereas with the Guardian I found it hard to find where the story carries on which throws off the reader and loses the flow of the story.
• I preferred the way that the Daily Mail picked one main story to feature on the front cover and not to combine many stories onto one page so it didn't get confusing. This also focused on their most important story of the day.

The Guardian:

• I liked the way that the Guardian, being a broadsheet newspaper, could fit more than one story on the front page which could allow the target audience to be wider as they could include a variety of stories within the front page with very different subject matters.
• The large space on the front page also allows for the images used to be much larger, however for this story I don't feel like they took advantage of this idea as they could have had much more coverage on the front concerning the biggest story in the world at that point.
• I like the way the Guardian hasn't followed the conventional headline at the top of the page in massive writing like all the rest do as it makes it stand out in the stand of newspapers and adds a modern twist to.
• I preferred the way that this retelling of the story contained more fact than opinion (which isn't the case for the Daily Mail) as it makes the reader trust the story more and also allows them to feel more informed.

Ideas to take from both newspapers:

• I really like the use of diagrams that both newspapers used. It provides an insight for the reader as it helps them to understand what was going on and gives a more in depth and interesting approach to telling the story.
• I also like the images to text ratio of both with them having almost half and half for the images and text.
• I also like the variety of images, from their use of images taken during the event and then the aftermath and following, with the investigation taking place and the searching for the bodies etc

Decision: I have decided to use the Daily Mail as my style model as it would be more appropriate as I feel I could grasp their style of writing better as a more informal tone is used. However I will be gaining some inspiration from the Guardian example as it has some good ideas and examples of how to relay a story, with the most efficiency.